Things probably look a whole lot different around here, and I’m so happy to share the new look for My SoCal’d Life! At the start of 2015, I felt the need to re-energize the blog—for myself. I was bored, uninspired, and knew the best way to shake it up was to give My SoCal’d Life a visual makeover.
First things first: a logo. I reached out to a talented graphic designer, Jess Jaime, whose work is equal parts precise, professional, and fun, as evidenced by this great logo she recently created for my friend’s blog, La Petite Winget. I told Jess that I wanted to convey a vibe that was beachy and colorful but not in an overpowering way and with a nod to vintage type.
A (secret) Pinterest board was created, an evening coffee meeting took place, and what resulted was this inspiration board that perfectly summed up the gibberish I spouted out to Jess:
We then went through a few rounds of edits—here are a few of Jess’ initial sketches—and decided on this watercolor iteration featuring her hand-drawn script. When I saw it, it felt happy and lighthearted but still polished. I’d like to think that that’s the spirit of this blog.
For my new template, I wanted to dial things down about, oh, 10 notches and go for a much more minimalist look so that the new logo and my photos (of colorful SoCal life!) could have some breathing room. I found this particular template via Blogzilla, which I highly recommend. Not only are their designs clean and professional, but after purchasing your choice online, the DIY installation is a breeze, thanks to their handy instructions. As a side note, I’m geeking out over the static navigation bar, which makes poking around the site so much easier.
The new look is mostly complete, but there are still a few tweaks to be made, so please bear with me during the process. Hope you love it!