welcome to the new my socal’d life!

March 11, 2015

Things probably look a whole lot different around here, and I’m so happy to share the new look for My SoCal’d Life! At the start of 2015, I felt the need to re-energize the blog—for myself. I was bored, uninspired, and knew the best way to shake it up was to give My SoCal’d Life a visual makeover.

First things first: a logo. I reached out to a talented graphic designer, Jess Jaime, whose work is equal parts precise, professional, and fun, as evidenced by this great logo she recently created for my friend’s blog, La Petite Winget. I told Jess that I wanted to convey a vibe that was beachy and colorful but not in an overpowering way and with a nod to vintage type.

A (secret) Pinterest board was created, an evening coffee meeting took place, and what resulted was this inspiration board that perfectly summed up the gibberish I spouted out to Jess:

My SoCal'd Life logo moodboard

We then went through a few rounds of edits—here are a few of Jess’ initial sketches—and decided on this watercolor iteration featuring her hand-drawn script. When I saw it, it felt happy and lighthearted but still polished. I’d like to think that that’s the spirit of this blog.

For my new template, I wanted to dial things down about, oh, 10 notches and go for a much more minimalist look so that the new logo and my photos (of colorful SoCal life!) could have some breathing room. I found this particular template via Blogzilla, which I highly recommend. Not only are their designs clean and professional, but after purchasing your choice online, the DIY installation is a breeze, thanks to their handy instructions. As a side note, I’m geeking out over the static navigation bar, which makes poking around the site so much easier.

The new look is mostly complete, but there are still a few tweaks to be made, so please bear with me during the process. Hope you love it!

16 thoughts on “welcome to the new my socal’d life!

    1. Archana Post author

      Thanks, Stacy! The credit goes to Jess for bringing my idea to life and to Blogzilla for having just the right minimalist template.

  1. Jess Jaime

    So excited to see the logo in action!

    It’s been a wonderful collaboration and I’m excited for what’s next!

  2. La Petite Winget

    Your logo is AMAZING! So loving this new layout, congrats!

    ps: Jess Jaime, your talent is incredible.


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