Category Archives: Creative Profiles

Creative Profiles

7 questions with the san diego museum of art’s sarah grossman

April 17, 2015

San Diego Museum of Art's Art Alive event // My SoCal'd Life, a lifestyle blog

Today I’m profiling Sarah Grossman, the San Diego Museum of Art‘s manager of special events and stylish lady behind some of my most favorite events in the city, from Culture & Cocktails, the quarterly soiree themed to a new exhibit (i.e. “Havana Nights for new Cuban artwork acquisitions), to the upcoming Art Alive, a weekend-long exhibit during which florists reinterpret works of art via plants. I attended Art Alive’s opening event, Bloom Bash, last year, and it was one of the coolest events I had ever been to, and not just because the floral works were impressive. People go all out with their ensembles, which makes for great people-watching. I remember seeing a svelte, near-octogenarian shimmy around the dance floor in a tight sequined dress. Go, mama!

With an eye for all things artistic and fashionable, I wanted Sarah to share a peek into her museum-planning life. Today she talks about wearing heels constantly and her favorite vintage shop…among other things.

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Creative Profiles

7 questions with jewelry designer katarzyna rosales of simply kasia

April 3, 2015


I’m sort of on a women-entrepreneuers-rule kick—you must read this, by the way!—so it’s only fitting that today’s 7 Questions With highlights a female business owner who combines a creative passion with self-employed power. Katarzyna Rosales’ line, Simply Kasia, is a San Diego-based jewelry collection of delicate, handmade necklaces, bracelets, rings, and more. This ring is one of my favorites!

Today Kasia (for short) talks about no-breakfast breakfasts and that butterflies-in-your-stomach feeling…among others thing:

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Creative Profiles

7 questions with the designers of sable & snow

February 20, 2015

Sable & Snow designers

Sable & Snow is a San Diego-based stationery and paper products company launched by three talented gals who met at design school here in the sunny city and launched a collaborative line once they realized that their passion came from creating patterns and illustrations. The trio dubbed themselves Sable & Snow, a nod to the fact that it all starts with a black and white sketch, and specialize in wedding invitations suites but also create whimsical, colorful cards for birthdays and more. (My favorites are the piñata birthday card and teepee print.)

Today all three gals chime in on breakfasts, mental blocks, and more.

Names: (left to right) Ashley Jorgensen; Katie Schultz; Jessica Nicholson
Ages: 25; 26; 28
Neighborhood: All in North Park
Profession: Graphic designer; graphic designer; graphic designer + owner of Sable & Snow

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Creative Profiles

7 questions with fashion blogger paulina of lil bits of chic

February 13, 2015

Paulina of Lil Bits of Chic via My SoCal'd Life, a lifestyle blog

In January 2013, I was fresh to San Diego, knew maybe two people, and was relearning how to drive after years of New York City life (for real). My technique for fighting this fish-out-of-water feeling? Attend networking and creative events like it was my job because, hey, I didn’t have a job anyway. One of the first events was a San Diego fashion blogger meet-up at the W Hotel, and it was there that I met the lovely Paulina, a financial analyst who moonlights as a fashion blogger over at Lil Bits of Chic. She was so sweet and welcoming, and in these past two years and I run into Pau all over town at events. It’s always such a joy to see her smiling face.

I’m also so impressed that she holds down a busy day job and still has the time to have grown an impressive blog following. She’s been featured in LuckyPeople StyleWatchRedbook, and other outlets, and today I wanted to feature her on My SoCal’d Life. (That’s better than Lucky anyway, right?)

Today the born-and-raised San Diegan talks about the book she’s re-reading and the place that makes her get all the “I love San Diego” feelings…among other things.

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Creative Profiles

7 questions with mimi & lu designer michelle watson + a giveaway! [now closed]

February 6, 2015

Mimi&Lu jewelry designer Michelle Watson via My SoCal'd Life

For jewelry designer Michelle Watson, it all started at Cirque du Soleil. More specifically, it started backstage, where she worked behind the scenes in props and wardrobe at the famed Canadian circus company. It was there that the performers kept asking Michelle where she got her self-made jewelry, and the idea for an official jewelry line came to life.

She launched Mimi & Lu—a combination of her name, her husband’s name (Michael) and her dog Lucca’s name—in San Diego in 2007 and has since been featured in People magazine, Exquisite Weddings, and other publications. Her line of delicate, handmade pieces includes charm necklaces, cuffs, dangly earrings, and rings. (The Esther ring is my absolute favorite!)

Today Michelle talks about her love/hate work relationship and being a city girl at heart…among other things. Plus, read a head for a giveaway and special discount for My SoCal’d Life readers!

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Creative Profiles

7 questions with florist claudia cruz of la belle bloom

January 30, 2015

Little Italy flower cart, San Diego // My SoCal'd Life

A European-inspired flower cart bursting with bright blooms smack dab in San Diego’s Little Italy—could there be anything more charming? That’s the idea behind Claudia Cruz’s solo flower operation, La Belle Bloom, located in the pedestrian-friendly ‘hood, where customers become friends and people-watching is a wonderful perk of the job. But Claudia’s also a very in-demand floral designer, creating custom arrangements for special occasions (ahem, Valentine’s Day) as well as weddings. In fact, she designed the flowers for one of the recent weddings I blogged about in my side gig as a blogger for Exquisite Weddings‘ The Bride Suite. Oh, and she makes a killer Frida Kahlo costume, no?

Today she chats about chilaquiles and finding peace in tall buildings…among other things.

La Belle Bloom flower cart in San Diego // My SoCal'd Life

Name: Claudia Cruz
Age: 23
Neighborhood: University Heights, San Diego
Job: Owner/operator of La Belle Bloom

What did you eat for breakfast today?
This morning I ate chilaquiles (fried tortillas with a spicy sauce) with mushrooms and avocado. I’ve recently gotten into waking up early enough to make and enjoy a good breakfast!

What’s the best thing about your job?
Best thing about my job is getting to work and play with flowers all day, it really doesn’t get old. Having friends and regulars come by and have a coffee and a chat. I also love crazy go, go, go days (hello, Valentine’s Day!).

The worst?
Interestingly the thing I like least about my job is being a business owner. You take your work home with you, there is never an OFF button. It’s also scary to never really know what kind of a sales week/month you will have.

How do you tackle a creative block?
The only way I can really tackle a creative block is to walk away from a project. Sleep it off and when you are ready, talk to people because even if they are not in the same creative industry, they have insight to offer.

What are you currently reading?
I am currently reading Twelve Patients: Life and Death at Bellevue Hospital by Eric Manheimer, M.D. which are true stories by told by a doctor at Bellevue Hospital in New York about patients he has helped or failed to help. I love hearing/reading stories about people’s lives. I am also reading Mexico: The Cookbook by Margarita Carrillo Arronte. There is an entire section dedicated to sauces and salsas!

What’s your favorite spot in San Diego and why?
Anywhere in the city. I get a sense of calm when I am anywhere within the confines of the big buildings, it’s odd to describe. I’ve felt this way since I was in middle school and learned to ride the bus and could go anywhere I wanted! Downtown was always it.

What was the most awesome thing about today?
This is cheesy, but I am so so thankful for the opportunity to be alive. And an even bigger bonus, that I am healthy! Totally and completely priceless.

Thanks, Claudia! You can also find her on Facebook, Instagram, and Pinterest.

Photo via Claudia Cruz

Creative Profiles

7 questions with food blogger holly haines

January 16, 2015


A culinary ode to Beyonce is what first caught my eye. An appreciation for food that’s equal parts beautiful and ooey-gooey comfort was the other. I stumbled upon both in Holly Haines’ Instagram feed, and that’s how I knew this was a gal I should be following.

Holly is a self-proclaimed “foodmaker” who shares her recipes on FMITK (From My Impossibly Tiny Kitchen) and has been featured on, thanks in part to her wildly popular Pretzky Bun recipe (a pretzel meets a sticky bun). If that shouldn’t give you a clue about her creative twist on things, then take a look at this Beyonce-themed dinner party she cooked up. Drunk in Rub chicken wings, anyone?

Today Holly talks about why feeding people is so special and people-watching…among other things.

Name: Holly Haines
Age: 32
Neighborhood: University Heights, San Diego
Job: Foodmaker @

What did you eat for breakfast today?
Coffee. I’m horrible at eating breakfast, but it’s something I’m trying to work on this year.

What’s the best thing about your job?
Experimenting with different flavors and spices, then getting to share those experiments with the people I love. Feeding people is my higher vibration.

The worst?
The food fails. Nothing hurts more than looking forward to a dish and having it turn out horribly.

How do you tackle a creative block?
I usually meditate. Or try to focus on something completely different—that’s when a spark of inspiration usually happens.

What are you currently reading?
The Professional Chef—it’s the textbook used at the Culinary Institute of America. There are so many technical terms I have yet to learn!

What’s your favorite spot in San Diego and why?
My favorite spot is anywhere with delicious coffee and people-watching.

What was the most awesome thing about today?
Waking up and breathing. The day exists, and so do I… that’s awesome enough for me.

Thanks, Holly! You can also find her on Facebook, Instagram, Twitter, and Pinterest.

Photo Credit: Mikee Catacutan

Creative Profiles

7 questions with writer-photographer kate bello

January 9, 2015

Kate Bello

Kate and I first met on a press trip, and soon after we exchanged info, we realized we had a lot in common—a love for travel, writing, natural beauty, and healthy eating. I know, one could say you can throw a stone and find people like that in Southern California, but I really connected with Kate’s thoughtful, meditative style. She seemed smart, focused, and talented. A quick glance at her excellent writing-photography-DIY site, and you’ll see that all of the above rings true.

In the spirit of the new year and healthy starts, you should check out her inspiring post on her daily wellness routine and details about a book she’s writing (!). And in the spirit of my 7 Questions With series, Kate talks about the opposite of a creative block and why her North County neighborhood is so dang special…among other things.

Name: Kate Bello
Age: 35
Neighborhood: Leucadia, Encinitas
Job: Writer/Photographer/Blogger

What did you eat for breakfast today?
Homemade banana ice cream with dates and cacao nibs.

What’s the best thing about your job?
Being creative. Everything that I truly want to do comes back to that feeling of being a kid again when all I did was draw and make up stories. Now I take photographs and write stories.

The worst?
I put a lot of pressure on myself, which is something I need to work on.

How do you tackle a creative block?
Honestly, I rarely have a creative block. I have the opposite problem where I think of way too many projects I want to do. So, for me, I have to tackle decision-making and really only choose projects that deep down I want to do as opposed to what I think I should do.

What are you currently reading?
Just finished Wild. Loved it. Now I want to do something drastic and crazy in 2015.

What’s your favorite spot in the city and why?
Hands down, Leucadia. This place reminds me of my childhood in Ventura, CA. Can’t beat the laid-back vibe.

What was the most awesome thing about today?
Hmmm, the fact that I’m here in beautiful San Diego, that I have people I love around me and that I haven’t given up on my dream.

Thanks, Kate! You can also find her on InstagramFacebook, Pinterest, and Twitter.