Creative Profiles

7 questions with taryn sutherland of twinkle & toast

November 14, 2014

taryn sutherland of twinkle & toast

I love so much about Del Mar’s Cafe Cantata, but one of the details that caught my eye first was all the beautiful hand-lettering sprinkled on the walls. We can thank Taryn Sutherland of Twinkle & Toast for that. The San Diego creative has been featured in InStyle, as well as on Green Wedding Shoes, Style Me Pretty and many other major wedding websites for the artistic and playful touch she adds to banners, menu cards and all those fun details at events. Taryn also hosts calligraphy workshops so you, too, can get your hand-lettering on. (Check her Instagram for updates on future classes!)

Today she dishes on the juggling act that is being your own boss and a fine, cold IPA…among other things.

Name: Taryn Sutherland
Age: 28
Neighborhood: East County
Job: Owner & Designer of Twinkle & Toast

What did you eat for breakfast today?
Bagel scramble at Influx—always have to stop in there on my frequent run to Blick Art in Little Italy.

What’s the best thing about your job?
Besides that I get to do what I am most passionate about for a living (finally!), I like that I have the ability to call the shots—I can say yes or no to a project if I feel if I am the right fit or not. I have no limits as to where my company can go, unless I put them on myself. I’m also head over heels in love with this amazing network of San Diego creatives and wedding industry folk. I would not be able to do it without the strong friends I’ve made along the way!

The worst?
Not knowing when to stop working. As a business owner, you wear many hats. You juggle not just the fun creative stuff, but the accounting, emails, website updates, and all the other day-to-day details. I care so much about my company, I want to represent it with the respect it deserves—and it’s hard to know when to stop and relax a little!

How do you tackle a creative block?
Get a change of scenery and move to another project. I never want to force creativity. I also turn to my close knit group of creative individuals. We always have each other’s back for inspiration.

What are you currently reading?
Orange is the New Black by Piper Kerman. Obsessed with the show (who isn’t?) so I figured I needed to read the memoir.

What’s your favorite spot in San Diego and why?
One of my favorite things about San Diego is its serious reputation for craft beer and all the fantastic breweries. I’m pretty happy anywhere that brews a bitter, hoppy IPA.

What was the most awesome thing about today?
All my days self-employed are always different but consist of many of the same things, like today: a run to my favorite art store, picking up some paper goods from my printer, collaborating with fellow wedding creative, planned out my next calligraphy workshop, and a client meeting. I love not being tied to a desk every day and having each day different and keeping me busy.

Thanks, Taryn! Happy Friday, y’all.

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